Leyia
AI-powered legal assistant platform
Context
Leyia is an AI assistant specializing in legal services. The law firm behind this project had several ideas, though many were initially unclear and disorganized.
They entrusted me to create a cohesive brand identity, a high-quality prototype, a functional website, various graphic materials, and a comprehensive marketing plan.
Skills
To deliver the best possible solution, I began with in-depth research into the client’s problems, technology, AI, and the legal sector. From this foundation, I developed a cohesive brand identity, which will guide the creation of all the project's necessary products.
After the initial research and brand identity were established, we moved on to designing the digital product: an AI-powered app that solves legal problems.
I began with the empathize phase, using tools like User Personas, Empathy Maps, and User Journeys.
User Persona - Leyia Project
Then, in the define phase, we identified key user problems and set a clear goal for the product design.
During the ideate phase, we explored multiple ideas and selected the most effective solution.
After organizing the information using tools such as site-maps and user journeys, I designed wireframes, followed by low- and high-fidelity prototypes, for both desktop and mobile devices, which were then tested with users.
To ensure consistency with the elegant and modern brand identity, I developed a range of printed and digital designs. I then conducted user testing with a select group from our target market to validate the effectiveness of the designs.
I developed a marketing plan with the primary objective of building an initial list of 1,000 users to test the app. To achieve this goal, I designed a combination of online and offline strategies.
During this phase, I was responsible not only for planning the strategies but also for designing the graphics and creating the content. The plan is set to be implemented once the client completes the app's development phase.
The marketing plan incorporated a range of strategies, including direct sales funnels, lead generation through paid ads and lead magnets, email marketing, and content marketing, among others.
Key Achievements
Branding Design
Website Design & Development
App Prototype
Promotional Video for the App
Comprehensive Marketing Plan
Multiple Advertising Graphics
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Drop Me a Line
I’d love to hear your ideas and help bring your project to life. Whether you’re ready to get started or just have a question, feel free to reach out.