Leyia

To deliver the best possible solution, I began with in-depth research into the client’s problems, technology, AI, and the legal sector. From this foundation, I developed a cohesive brand identity, which will guide the creation of all the project's necessary products.

Building on the initial research and new brand identity, I designed a high-quality prototype for Leyia’s mobile and desktop applications, as well as the website. The website included essential information along with a promotional video and animations to enhance user engagement.

To ensure consistency with the elegant and modern brand identity, I developed a range of printed and digital designs. I then conducted user testing with a select group from our target market to validate the effectiveness of the designs.

I developed a marketing plan with the primary objective of building an initial list of 1,000 users to test the app. To achieve this goal, I designed a combination of online and offline strategies.

During this phase, I was responsible not only for planning the strategies but also for designing the graphics and creating the content. The plan is set to be implemented once the client completes the app's development phase.

The marketing plan incorporated a range of strategies, including direct sales funnels, lead generation through paid ads and lead magnets, email marketing, and content marketing, among others.