Visualbit Studio

Setting the Stage: The Sprint Goal

Before diving into the 5-day cycle, I defined a clear mission to keep the process focused. It was crucial to have a well defined goal.

Phase 1: Understand (Day 1)

We aligned the team’s insights with quantitative data from Google and Meta Pixels. The data revealed a critical "leak" in our funnel: high-intent traffic was reaching the product page but failing to move forward.

Phase 2: Define (Day 1)

We realized that presenting eight separate options created a "Decision Wall." Our goal became to transform this complex choice into a single, frictionless path.

Picking the Target:
We decided to focus our sprint entirely on the Information Architecture of the selection page.

Success Metrics & Signals:

• Goal: Create a high-fidelity landing page prototype that clarifies our offer.
  
• Metric: Time on Task (How fast can they find what they need?) and Task Success Rate.
  
• Signal: Users express that they understand the value of the products immediately without clicking back and forth.

Phase 3: Sketch (Day 2)

I researched how industry leaders simplify large catalogs. Using the Crazy 8s method, I iterated on eight different layouts, which led to the breakthrough concept of the "All-Access Bundle".

• Lightning Demos:
  Since I led this phase, I looked at how other platforms like Adobe, Coursera, Platzi and other educational platforms present large catalogs of content or courses.
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• Crazy 8s (The Discovery of the Bundle):
  I sketched 8 different ways to present the courses. This is where the "Bundle" idea was born, one of the sketches explored a "One Price, All Access" model compared to a "List of 8" model.

Phase 4: Decide (Day 3)

The team voted for the Bundle solution. We realized this pivot would not only solve user confusion but also reduce eight marketing funnels into one manageable strategy.

Solution Sketch:
Drawing on my background in Digital Marketing, I developed a low-fidelity Solution Sketch for the "All-Access Bundle". I meticulously structured the visual hierarchy to follow a narrative flow: first validating the student’s pain points to build an emotional connection, followed by the bundle as the ultimate solution.

This ensured the layout wasn't just functional, but persuasive enough to drive conversion.

Phase 5: Prototype (Day 4)

I built a high-fidelity Figma prototype focusing on Information Architecture. I streamlined the value proposition to ensure users could understand the offer within seconds.

Hi-Fi Figma Prototype:
I built a high-fidelity landing page for the "Bundle" It focused on the value of the 8 products combined into one. At this point I came up with the idea for a name for this Bundle: Visualbit+.

Phase 6: Validate (Day 5)

To validate the "Bundle" hypothesis, I conducted a usability study with 5 participants representing our target audience. I wanted to see if the new architecture solved the choice paralysis or if it created new confusion.

Key Insights:

• Instant Recognition:
  Users spent zero time comparing prices. In the old model, they bounced between pages; in the prototype, they spent that time reading the curriculum because the "decision to buy" was already simplified.
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• The "Bundle" Relief:
  4 out of 5 testers expressed relief. One tester noted: "I always wanted to learn Photoshop and Illustrator, but I never knew which one to buy first. This just gives me everything".
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• Navigation Speed:
  Users successfully identified that the Photoshop course was inside the bundle within seconds, confirming the new information architecture worked.
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• Humanizing the Solution:
  While the prototype testing was positive, one key piece of feedback stood out: users wanted to see the "Face of the Brand" on the landing page. For that reason, as the teacher of the courses, I added my photo to the final landing page.

The Strategic Result

While the bundle solved the UX friction, it created a financial one. We realized that a high-ticket price for eight premium products risked creating a new "Price Wall".

Phase 7: Execution & Market Impact

The Design Sprint provided the blueprint, but the success relied on a unified Go-To-Market strategy that transformed how we captured and converted traffic.

Unified Funnel Strategy
By consolidating eight products into the "Visualbit+" Bundle, I was able to retire eight fragmented marketing paths in favor of a single, high-performance funnel. This drastically reduced the complexity and cost of testing new campaigns.

• The Lead Magnet & Email Marketing:
  I implemented a high-value lead magnet to capture top-of-funnel interest. This triggered an automated email sequence that provided free educational content, nurtured trust, and eventually introduced the Visualbit+ Bundle as the ultimate solution for student growth.
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The Results

Moving to the 'Visualbit+' bundle made things much simpler for both the users and the business. By getting rid of the confusing choice between 8 different products and focusing on one funnel, I was able to grow the project more efficiently: